WorldStrides helps universities expand global learning through study abroad, internships, and experiential programs in more than 50 countries. Whether earning academic credit, conducting research, or gaining hands-on experience, students engage in programs designed for personal growth, cultural connection, and academic impact.
In 2025, WorldStrides merged their ISA and TEAN brands into a single Higher Education branch, prompting a full-scale rebrand of hundreds of digital and print assets to align with new brand guidelines. The goal was to create a cohesive, professional look that could be easily adapted for different audiences and uses, while providing internal teams and external partners with templates and assets that were simple to customize.
With a tight timeline and budget, and many assets needing to be used by non-designers, we organized the rollout into manageable sprints, creating reusable Word and Canva templates optimized for ease of use. The project delivered hundreds of print, digital, and event assets on time and 15% under budget, giving WorldStrides a scalable, cohesive design system that strengthened messaging and simplified brand communications following the ISA/TEAN merger.
Credits
Executive Creative Director: Paul Kidd
Creative Director: David Ayllon
Freelance Senior Art Director: Julie Lockwood
Design: Julie Lockwood, WorldStrides Creative Team
Copy: Allyson Covington
Core Contributions: art direction, graphic design, print design, digital design, social media, brochure design, flyer design, poster design, tradeshow booth design, email design, video storyboarding, Word template design, Canva template design