WorldStrides is a global leader in educational travel and experiential learning, offering programs that help students and educators explore history, culture, and real-world learning across the U.S. and internationally.
Their Domestic line of business was in need of a Back to School campaign to re-engage K–12 teachers and program leaders at the start of the academic year, so we went with a bold, attention-grabbing creative that highlighted WorldStrides' U.S. history tours and available incentives ahead of America’s 250th anniversary.
I led the creative concept, designing a high-energy collage of national monuments, historical figures, and vibrant colors/textures that balanced educational credibility with visual excitement and created time-sensitive FOMO around America’s 250th anniversary.
Because the timeline and budget were tight, we strategically incorporated value-add elements (flash cards and die-cut stickers) that enhanced engagement without increasing costs or production time. The design was applied across direct mailers, postcards, emails, a landing page, social, and paid ads, resulting in a cohesive campaign that captured attention, generated excitement, and drove strong educator engagement.
Credits
Executive Creative Director: Paul Kidd
Associate Creative Director: Brendan Boden
Freelance Senior Art Director: Julie Lockwood
Design: Julie Lockwood, Becky Weirick
Copy: Miles Johnson
Core Contributions: creative direction, art direction, concept development, graphic design, print design, direct mail design