WorldStrides Back to School 250th Campaign

I partnered with WorldStrides Domestic on their Back to School campaign, designed to re-engage teachers and program leaders at the start of the school year. The campaign spotlighted WorldStrides’ U.S. history tours and the lead-up to America’s 250th anniversary. As freelance ACD and designer, I led the creative concept and execution—introducing a bold collage theme of national monuments, historical figures, and vibrant colors to energize the campaign and highlight available incentives. The work included a premium direct mailer (postcard, letter, flash cards, stickers), a low-cost postcard, emails, a landing page, social media, and paid ads—all coming together as a cohesive, engaging experience that inspired educators to reconnect with WorldStrides.

Core Contributions:
Creative Direction, Art Direction, Concept Development, Graphic Design, Print Design, Direct Mail
Two postcards featuring bright colors, collage graphics, and US monuments and historical figures
Stickers featuring bright colors and puns celebrating American history
Flashcards featuring conversation starters and U.S. history questions for teachers and students
U.S. monuments and symbols in a playful, collage style featuring bright colors
Three phones featuring screenshots of Instagram stories showing information about U.S. history tours in Philadelphia.
Two posters featuring information about traveling to Washington, D.C. and New York.
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