Western Atlantic University School of Medicine

Sussman's collaboration with Western Atlantic University School of Medicine (WAUSM) began at the foundation of their journey. Tasked with developing their brand identity from the ground up, we crafted a cohesive and impactful visual brand that embodies WAUSM’s mission to inspire and empower the next generation of medical professionals. Every element was designed to reflect the institution’s values of innovation, excellence, and accessibility in medical education. All work done with Sussman.

Core Contributions:
Creative Direction, Art Direction, Graphic Design, Branding/Identity, Logo Design, Print Design, Responsive Web Design, UX, Paid Media Assets, Social Media, Digital Marketing, Project/Account Management
WAUSM logo on a dark blue background with a faded image of med school students
Two logo seals for WAUSM medical school
Pages from a brand style guide
Front and back of a blue t-shirt featuring a left-chest and back design
Mailer for WAUSM medical school
Integrated Design & Marketing Support
We partnered with WAUSM's internal marketing team to support various campaigns and events that brought their vision to life. From developing recruitment materials, to designing event collateral and producing traditional and digital marketing campaigns, we ensured every piece aligned with their brand story and resonated with their target audience. 
This comprehensive approach helped WAUSM establish a strong presence and connect with prospective students and stakeholders, driving enrollment and establishing them as a leading institution for medical education.
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