Van Lieus Brewing Co.

Van Lieus Brewing Co. is a father-and-son brewery based in Perkasie, PA. They wanted a brand that reflected their story and roots—the family farm where their brewing journey began. I developed a cohesive visual identity anchored by a logo that blends a classic weathervane with hops, creating a playful yet timeless mark that captures their heritage and love of craft beer. From packaging to merchandise, the brand extends seamlessly across every touchpoint, building consistency and recognition as they grow. I can’t wait to see (and taste!) what they brew up next.

Core Contributions:
Creative Direction, Art Direction, Concept Development, Graphic Design, Branding/Identity, Logo Design, Print Design, Package Design, Product Label Design, Promotional Collateral
An animated GIF spelling out VLBC
A beer can with the label design behind it
Four color swatches with HEX, RGB, and CMYK color values
Two stacked logos on black and white backgrounds. The logo text reads: VAN LIEUS BREWING COMPANY
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