SwiftColor is part of Kanematsu USA, a global trading company with a long history in imaging and printing technology. The SwiftColor brand specializes in high-speed, high-resolution inkjet printers designed for everything from product packaging to oversized ID badges. Their focus is on innovation—delivering compact, efficient printers that produce professional results with exceptional color accuracy and speed.
SwiftColor partnered with Sussman to launch a bold, high-visibility campaign for their new oversized ID card printer, the SCC-4000D (later rebranded as the CX-G6400). They needed a visually compelling way to communicate the printer’s speed, precision, and versatility while attracting qualified leads.
We built the campaign around vibrant, energetic visuals that made a technical product feel dynamic and easily understandable. This extended into a conversion-focused landing page that paired clear feature explanations with interactive flip-on-hover card samples, giving users a more tactile sense of output quality.
To drive traffic, we launched targeted Google Search ads and a set of bold Display banners. Search focused on high-intent buyers and delivered a 2.4% CTR, while Display expanded reach and maintained steady engagement with a 0.9% CTR. A refined keyword strategy helped filter out printing-services searches, ensuring we reached buyers specifically evaluating ID printer hardware. Incentives like free sample cards and a downloadable brochure encouraged deeper engagement and boosted lead quality.
The result was a cohesive, high-impact campaign that elevated the product, clarified SwiftColor’s offering, and generated a steady stream of qualified prospects—ultimately increasing demo requests by nearly 35% within the first few months.
Credits
Agency: Sussman Creative
Creative Director: Julie Lockwood
Design: Christine Accardi, Julie Lockwood
Development: Matthew Sussman, Steven Sikoryak
Core Contributions: creative direction, art direction, concept development, graphic design, responsive web design, UX, digital marketing, landing page design, social media, paid media assets, project/account management