SwiftColor by Kanematsu

Kanematsu USA is a long-standing client of Sussman, entrusting us with the ongoing management of its six printer brands. They came to us in need of a campaign to promote their cutting-edge oversized ID card printer, the SCC-4000D (recently rebranded as the CX-G6400) for their SwiftColor brand. We aimed for a visually striking campaign that featured vibrant colors and engaging graphics, designed to captivate users while showcasing the printer’s key features, including rapid print speeds and high resolution prints. Work done with Sussman.

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Core Contributions:

Creative Direction, Art Direction, Concept Development, Graphic Design, Responsive Web Design, UX, Digital Marketing, Social Media, Paid Media Assets, Project/Account Management

Interactive Design, Targeted Results

To highlight the printer’s capabilities, we built an engaging landing page, incorporating interactive elements like flip-on-hover card samples, offering users a hands-on, visual representation of custom badges. We also created a targeted Google Ads campaign, which included both static and animated banner ads, designed to drive traffic to the landing page. The page’s main goal was to capture leads, incentivized by complimentary card samples and a brochure. Visit the site.

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