Sussman Rebrand

As Creative Director at Sussman, I fully led the creative direction and execution of the agency's rebrand in late 2023, which included a new logo, refreshed brand identity, and a redesigned website. The goal was to create a cohesive and modern brand that reflects Sussman's expertise and creativity, while being sure to reflect the agency's personality and unique voice.

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Core Contributions:
Creative Direction, Art Direction, Concept Development, Brand/Identity, Brand Guidelines, Graphic Design, Print Design, Digital Design, UX, Responsive Website Design
Two logos stacked on top of each other. The text reads "Sussman Creative Agency"
Elevating Sussman's Identity
The updated logo and visual identity were designed to be versatile and impactful, ensuring consistency across all platforms. The website redesign prioritized user experience, featuring a clean, intuitive layout that highlights Sussman's services and portfolio while incorporating a responsive design for optimal functionality.
Website pages laid out diagonally
Color swatches with HEX, RGB, CMYK, and PANTONE values
Color swatches with HEX, RGB, CMYK, and PANTONE values
A group of different color logomarks with a list of fonts
Four tiles that read "Approachable, Welcoming Tone," "Conversational Style," "Authenticity & Transparency," and "Clarity & Simplicity."
A mockup of multiple business cards laid on a flat surface
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