Sussman Creative is a creative agency specializing in custom websites and digital solutions. Services include Creative Web Design & UX, Custom Development & Engineering, and Brand Identity & Marketing.
In 2023, Sussman underwent a full rebrand. Since the agency hadn't refreshed its branding since 2016, we were itching for a change. The branding felt stale and didn't really reflect the agency's culture, creativity, expertise, or personality. The rebrand included a new logo, updated visual identity, and redesigned website.
As with any creative agency, the clients always come first, so our biggest challenge was making time to keep the project moving forward to meet our year-end launch goal. But as always, we came together and made it happen.
I led the creative direction, designing a logo and visual system that feels youthful yet professional, with timeless typography and subtle retro touches. The color palette is muted and sophisticated, bringing a level of luxury designed to enhance the brand and attract higher-budget clients. The result is a flexible, scalable brand that strengthened Sussman’s market presence.
Credits
Agency: Sussman Creative
Creative Director: Julie Lockwood
Design: Julie Lockwood, Christine Accardi
Development: Matthew Sussman, Steven Sikoryak
Core Contributions: creative direction, art direction, concept development, branding/identity, brand systems, graphic design, print design, digital design, UX, responsive website design