Shareapy is a virtual platform dedicated to improving mental well-being and supporting personal and professional development through online, facilitator-led gatherings. Facilitators guide groups in weekly 60-minute video get-togethers where they encourage guests to listen, think, and share.
Shareapy first came to Sussman seeking a logo and cohesive brand identity, along with a responsive, user-friendly website that would serve as a digital gateway for exploring their offerings and connecting with virtual group meetups.
We designed a clean, modern logo featuring a subtle lightbulb/strategy motif to represent insight and personal growth. The accompanying color palette combines calming blues with energetic greens to convey trust, approachability, and vitality. This visual system was developed to feel inclusive, approachable, and adaptable across all touchpoints, creating a cohesive identity that reflects Shareapy’s mission of mental well-being and personal growth.
For the website, we opted for a one-pager, making it easy for users to explore Shareapy’s offerings and connect with virtual group meetups. Despite having limited content, the site feels complete and approachable, balancing clarity with engaging visuals to appeal to a diverse audience. The result is a polished, modern digital presence that helps the Shareapy team connect with users and spark interest from potential investors.
Credits
Agency: Sussman Creative
Creative Director: Julie Lockwood
Design: Julie Lockwood, Christine Accardi
Development: Matthew Sussman, Steven Sikoryak
Core Contributions: creative direction, art direction, concept development, branding/identity, graphic design, responsive web design, UX, project/account management