Core Contributions:
Creative Direction, Art Direction, Graphic Design, Responsive Web Design, UX, Email Design, Digital Marketing, Experiential Marketing, Paid Media Assets, Social Media, Marketing Collateral, Project/Account Management
VEEAM Cloud Management Campaign
CDI launched a strategic campaign to drive customer engagement and sign-ups for Veeam’s cloud-based data protection services. We worked closely with their marketing team to create a cohesive multi-channel campaign that included:
Standalone Landing Page: A single, high-converting page featuring forms to schedule a meeting and download a free guide.
Funnel Campaign: A multi-step landing page experience guiding users from initial interest to conversion. The first page offered value upfront with a free guide, DRaaS for Dummies, in exchange for an email address, capturing leads while building credibility and positioning CDI as a trusted resource. After downloading the guide, users were directed to a second page prompting them to schedule a meeting, where CDI’s team could follow up directly.
Google Ads & LinkedIn Ads: Targeted ad campaigns driving traffic to both landing page variations, increasing conversions and engagement.
Pure-as-a-Service™ Campaign
CDI partnered with Pure Storage to promote Pure-as-a-Service™, a pay-as-you-go Storage-as-a-Service (STaaS) solution that transforms enterprise storage into an efficient, scalable utility. While CDI already had display and social ads provided by Pure Storage, we designed and built a high-converting landing page to support the campaign and drive customer engagement. The page was designed to match the messaging and visuals of the paid media campaign, ensuring a cohesive user journey from ad click to conversion.
Splunk up Your Life! Campaign
Following CDI’s acquisition of Kintyre, a world-class Splunk integrator, we launched the "Splunk Up Your Life" campaign to promote their newly expanded Splunk services. The campaign aimed to inform existing customers about the enhanced services, helping them take full advantage of the powerful Splunk platform.
To drive engagement, we created two A/B-tested landing pages: one outlining Splunk use cases directly on the page, and another that required users to submit their email to download a detailed use case PDF. Both pages included a "Schedule a Meeting" lead form. The campaign featured a retro-inspired design, incorporating bright, 90s-themed colors and playful patterns across all materials. Catchy phrases like “Splunk Up Your Life,” “Got Splunk?” and “Splunk There It Is” were used to add energy and personality to the campaign.
