Capital Printing Corporation Promotional Box Mailer

Capital Printing Corporation, a leader in the print industry for over thirty years, sought a unique way to showcase their expertise to potential clients. In an attempt to break through the noise of the digital landscape, we opted for a more traditional approach with a direct mail campaign; creating a tangible, memorable experience for their audience.

Core Contributions:
Creative Direction, Art Direction, Concept Development, Graphic Design, Print Design, Package Design, Project/Account Management
A marketing box with a slide-out drawer. Inside the drawer is a printing loupe along with production notes.
Charting the Possibilities of Print
This explorer-themed promotional box highlights Capital’s production capabilities, including an impressive range of paper stocks, coatings, and custom die-lines. The box features playful, interactive elements like slide-out drawers that open to reveal a 16-page field guide booklet, printing loupe, and production notes. This project, proudly completed with Sussman, easily remains one of my all-time favorites.
A marketing box for Capital Printing Corporation laying on the ground outside. The front reads "EXPLORE WITH US."
An open spiral notebook on the ground
An illustrated map with sand, trees, and water
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