Capital Printing has been a trusted name in the print industry for 30+ years, known for their craftsmanship, technical expertise, and high-quality production capabilities. The majority of their clients are in the pharmaceutical industry, relying on Capital for precision, quality, and reliability in every print project.
Capital needed a standout promotional piece that could cut through digital noise and highlight their craftsmanship in a way that felt premium, memorable, and true to their brand. The goals were clear: showcase the full range of their print techniques and finishes, create a tactile experience that instantly communicated quality, spark curiosity with potential clients, and reinforce their reputation as a leader in high-end print production.
I developed an explorer-themed concept that invited recipients on a playful journey through Capital’s capabilities, brought to life through a custom promotional box featuring multiple paper stocks, specialty coatings, and interactive touches like slide-out drawers revealing a 16-page field guide booklet, a printing loupe, and detailed production notes.
It delivered the premium, immersive experience they were looking for, and Capital reported a spike in interest from prospective clients along with enthusiastic feedback on how striking, thoughtful, and memorable the piece was, especially compared to typical promotional materials.
Credits
Agency: Sussman Creative
Creative Director: Julie Lockwood
Design: Julie Lockwood
Core Contributions: creative direction, art direction, concept development, graphic design, print design, package design, project/account management